The 10 Pitfalls That
Kill Young Luxury Brands.
(And how to Avoid them)
A $30 guide for early-stage founders building in luxury, fashion, fragrance, and beauty.
I’ve consulted over 180 luxury and premium brands.
This is the brutal list I wish every founder read before burning cash.
Built for ambitious operators navigating today’s Luxury market.
Read in 30 minutes. Save 6 months of mistakes.
Instant Download Updated for 2025. Start Buidling smarter today.
Who Is The Luxury Strategist
“I have never taken a Selfie and I don’t intend on starting now.”
Anna Wintour
My career in luxury began at Tiffany & Co. where I set a sales record for Europe.
Since then, I’ve worked across all major territories from startups and scaleups to the C suite.
I co-founded a jewellery business that now does $10M+, scaled multiple 7-figure launches, and helped content brands reach over 30 million people a month.
But more important than numbers are the people and brands I’ve learned from:
I studied design at Central Saint Martins, where Alexander McQueen and Phoebe Philo came up.
I’ve been in rooms with the CEOs of multiple LVMH, Kering, Richemont brands and founders you’d recognise, from Jo Malone to Tommy Hilfiger.
I lecture on digital marketing strategy at Cambridge University when my schedule permits, working closely with founders and practioners acorss the world
And I’ve done it all without chasing clout, clients, or awards.
I don’t just teach this. I’ve helped over 180 founders in luxury, beauty, design, and fashion build real, profitable brands.
Luxury Isn’t What It Used to Be. And That’s the Problem.
Why I Wrote This
You’ve probably seen the same advice recycled across the internet branding fluff, vague mindset tips, or lists that confuse activity with progress.
Anybody with a camera on tiktok is an expert these days.
Beware of people who have never worked in or with a Luxury Brand let alone tell you how to build one.
This isn’t that.
After working with over 180 luxury and premium founders from pre launch startups to billion dollar players I started noticing the same hidden mistakes repeating behind the scenes.
Quietly, and expensively.
This guide is for the ones doing the real work.
The solo founders. The small teams trying to figure it out without wasting another year.
Because luxury today doesn’t reward noise. It rewards clarity.
The best brands in the world are built on systems, not slogans. Strategy, not just spectacle.
That’s what I give you here.
You’ll walk away knowing:
What to stop doing immediately
Where to focus your time, energy, and budget
How real luxury brands avoid ruin and grow
What nobody talks about publicly
Is This Guide for You?
This guide is written for:
Founders in the pre-revenue or early growth stage (sub $2M/year)
Creative entrepreneurs turning ideas into real brands
Brand owners in fashion, beauty, wellness, fragrance, jewellery, or design. Physical and Service.
Builders who want less theory, more clarity
Not for:
Corporate strategists looking to ‘premiumise’ a mass product.
People looking to make quick money through dropshipping.
What’s Inside the Guide
This isn’t recycled fluff. It’s the clarity most founders pay thousands for compressed into one brutal, useful, 10,000 word playbook.
Each chapter includes:
The 10 real pitfalls I’ve seen or fixed firsthand
The hidden reasons founders fall into them
Case studies from real luxury and consumer brands
Worksheets, frameworks, and clear next steps
Action strategies with no sugar coating or filler
You’ll also get:
Worksheets to Take Action
3 Case Studies from 7-Figure Founders
Marketing & Budgeting Frameworks for Luxury Growth
Learn in 30 minutes what took 15 years to master
How to Use It
Designed for builders, not browsers.
Whether you binge it in one sitting or return to it chapter by chapter, this guide is built to grow with you.
Each section stands alone. So wherever you’re stuck, start there.
What Founders are Saying
"I found most books on this topic so outdated and not relevant to me. This made me sit up and realise there are some key things I was doing wrong already. So grateful I read this now before placing a big order.
— Luxury Interiors Brand Founder. Startup Idea Stage
"I only wish I had read this 2 years ago. I realised I needed to get some key things in order before I spend more time on wasteful exercises. Worth every cent!
— Luxury Womenswear Brand $2m Revenue
"Loved this. Saved me from wasting a ton of money I was about to and now have immediate clarity on where to budget. Valuable and actionable. You should be charging more for this. Seriously.
—Fragrance Brand Founder $200K a year.
Ready to Build Smarter?
This is not theory.
This is the playbook real luxury founders have been asking for.
If you’re serious about building a Luxury or Premium brand with clarity, confidence, and strategic foundations grab it now and sidestep 6 months of wasted time.
Your time is the most valuable currency of all. Use it wisely and cut out months if not years of wasted time...
Instant download. No fluff. No filler. Just what works
Instant Download Updated for 2025
FAQs
Q. Is this beginner-level or advanced?
It’s practical, not academic. Built for early stage operators who don’t want to waste time.
Q. Can I use this if I’m already live but not scaling yet?
Absolutely. Especially useful if you’ve hit early plateaus.
Q. Do I need a luxury product to benefit?
If you’re building anything premium and customer facing? Yes.
Q. Refunds?
If you don’t find at least one $1,000 insight, email me, I’ll sort it.