The Expensive Mistakes 87% of Luxury Founders Make in Year One
(And the 10 Pitfalls That Ruin the Rest)
A $27 guide for early stage founders building in luxury, fashion, fragrance, and beauty.
180+ luxury brands consulted. Multiple $10M+ businesses scaled. 15 years of insider knowledge.
Compressed into 30 minutes that could save you 18 months of expensive mistakes.
📖 THE SELF-GUIDED PLAYBOOK
Read in 30 Minutes. Implement Immediately.
Everything I've learned from 180+ luxury brands, distilled into a 10,000-word playbook. Includes worksheets, case studies, and the frameworks I use with brands paying $15K+ for consulting.
No fluff. No theory. Just what works in 2025.
✓ The 10 critical pitfalls (with solutions) ✓ Actionable worksheets ✓ Case studies from 7-figure founders
✓ Marketing & budgeting frameworks
✓ Instant Access
Best for: Founders in research mode who want to move fast
Updated for 2025. Start Building smarter today.
Read in 30 minutes. Save 18 months of mistakes.
> I recently consulted a founder who spent $700,000 on her fashion brand with no sales.
She suffered from Pitfall #1 Covered in the Guide.
🎯 DONE-FOR-YOU BRAND AUDIT
60 Minutes of Personalized Strategy
Everything I've learned from 180+ luxury brands, distilled into a 10,000-word playbook. Includes worksheets, case studies, and the frameworks I use with brands paying $15K+ for consulting.
Most founders say this single session was worth 6 months of trial and error..
✓ Pre-call brand analysis (I do my homework)
✓ 60-min live strategy session via Zoom
✓ Post-call Loom summary with action priorities
✓ Recorded session, bring team along
✓ 10 Min follow up to see how its going
Best for: Founders who want immediate, personalized clarity
Not sure which to choose?
Start with the Guide. About 30% of readers book an audit within 2 weeks, it's a natural next step.
Why Listen to Me?
“I have never taken a Selfie and I don’t intend on starting now.”
Anna Wintour
▸ Set a sales record at Tiffany & Co in Europe
▸ Co-founded a jewelry brand now doing $20M+ annually
▸ Consulted 180+ luxury and premium brands across beauty, fashion, fragrance, and design
▸ Scaled multiple 7-figure brand launches from zero
▸ Studied design at Central Saint Martins (Where Alexander McQueen, Phoebe Philo, Galliano, Stella Mcartney, Kim Jones, Ricardo Tisci)
▸ Shared rooms with Anna Wintour and CEOs from LVMH, Kering, and Richemont
▸ Lecture the Masters Students at Cambridge University on Digital Strategy when I have time
▸ Built brands that reached 30M+ people monthly
Most importantly: I've been in the arena. I know what works because I've tested it with my own money, my own reputation and do this daily.
I hate theory and this isn't that, it's more pattern recognition from 15 years in the trenches.
Luxury Isn’t What It Used to Be. And That’s the Problem.
Why I Wrote This
You’ve probably seen the same advice recycled across the internet branding fluff, vague mindset tips, or lists that confuse activity with progress.
Anybody with a camera on tiktok is an expert these days.
Beware of people who have never worked in or with a Luxury Brand let alone tell you how to build one.
This isn’t that.
After working with over 180 luxury and premium founders from pre launch startups to billion dollar players I started noticing the same hidden mistakes repeating behind the scenes.
Quietly, and expensively.
This guide is for the ones doing the real work.
The solo founders. The small teams trying to figure it out without wasting another year.
Because luxury today doesn’t reward noise. It rewards clarity.
The best brands in the world are built on systems, not slogans. Strategy, not just spectacle.
That’s what I give you here.
You’ll walk away knowing:
What to stop doing immediately
Where to focus your time, energy, and budget
How real luxury brands avoid ruin and grow
What nobody talks about publicly
Is This Guide for You?
This guide is written for:
Founders in the pre-revenue or early growth stage (sub $1M/year)
Creative entrepreneurs turning ideas into real brands
Brand owners in fashion, beauty, wellness, fragrance, jewellery, or design. Physical and Service.
Builders who want less theory, more clarity
Not for:
Corporate strategists looking to ‘premiumise’ a mass product.
People looking to make quick money through dropshipping.
What’s Inside the Guide
It’s the clarity most founders pay thousands for compressed into one brutal, useful, 10,000 word guide for any young Luxury Brand Founder.
Each chapter includes:
The 10 real pitfalls I’ve seen or fixed firsthand
The hidden reasons founders fall into them
Case studies from real luxury and consumer brands
Worksheets, frameworks, and clear next steps
Action strategies with no sugar coating or filler
You’ll also get:
Worksheets to Take Action
3 Case Studies from 7-Figure Founders
Marketing & Budgeting Frameworks for Luxury Growth
Learn in 30 minutes what took 15 years to master
How to Use It
Designed for builders, not browsers.
Whether you binge it in one sitting or return to it chapter by chapter, this guide is built to grow with you.
Each section stands alone. So wherever you’re stuck, start there.
What Founders are Saying
"I found most books on this topic so outdated and not relevant to me. This made me sit up and realise there are some key things I was doing wrong already. So grateful I read this now before placing a big order.
— Luxury Interiors Brand Founder. Startup Idea Stage
"I only wish I had read this 2 years ago. I realised I needed to get some key things in order before I spend more time on wasteful exercises. Worth every cent!
— Luxury Womenswear Brand $2m Revenue
"Loved this. Saved me from wasting a ton of money I was about to and now have immediate clarity on where to budget. Valuable and actionable. You should be charging more for this. Seriously.
—Fragrance Brand Founder $200K a year.
Ready to Build Smarter?
This is not theory. I hate Theory.
This is the book I wish I read myself before I embarked on making a Luxury Brand
If you’re serious about building a Luxury or Premium brand with clarity, confidence, and strategic foundations grab it now and sidestep 18 months of wasted time.
Your time is the most valuable currency of all.
Use it wisely and cut out months if not years of wasted time...
Instant download. No fluff. No filler. Just what works
Instant Download Updated for 2025
FAQs
Q. Is this beginner-level or advanced?
It’s practical, not academic. Built for early stage operators who don’t want to waste time.
Q. Can I use this if I’m already live but not scaling yet?
Absolutely. Especially useful if you’ve hit early plateaus.
Q. Do I need a luxury product to benefit?
If you’re building anything premium and customer facing? Yes.
Q. Refunds?
If you don’t find at least one $1,000 insight, email me, I’ll sort it.
GUARANTEE
My Unusual Guarantee
If you read this guide and don't find at least one insight worth $1,000+ in saved mistakes, email me directly. I'll refund you immediately and send you a personal Loom breaking down the #1 thing I'd fix about your brand- for free.
Why? Because I'd rather have your respect than your $27.
And frankly, if this doesn't help you, I don't want to waste your time consulting with you later anyway.