The average luxury founder I work with wasted $50-200K before they met me.
On bad agencies. Wrong hires. Marketing and creative exercises that burned cash.
I created the guide for founders building in luxury, fashion, fragrance, beauty, interiors, wellness and premium services.
180+ luxury brands consulted. Multiple $10M+ businesses scaled. 15 years of insider knowledge.
The average luxury founder I work with wasted $50-200K before they met me.
On bad agencies. Wrong hires. Marketing and creative exercises that burned cash.
I created the guide for founders building in luxury, fashion, fragrance, beauty, interiors, wellness and premium services.
180+ luxury brands consulted. Multiple $10M+ businesses scaled. 15 years of insider knowledge.
Who Wrote This
“I have never taken a Selfie and I don’t intend on starting now.” She took one with me. You should question why...
“I have never taken a Selfie and I don’t intend on starting now.” She took one with me. You should question why...
Anna Wintour
“I have never taken a Selfie and I don’t intend on starting now.” She took one with me. You should question why...
I am the Luxury Strategist, sometimes Cambridge lecturer and private advisor to brands across jewellery, fragrance, fashion, wellness, services and travel.
My path started at Central Saint Martins (Where McQueen, Galliano, Phoebe Philo studied), continued at Cambridge for my postgrad, and into the industry where I set a European sales record at Tiffany & Co. in my first real role.
180+ luxury brands consulted. The first brand I co-founded is 8 figures today.
I'm the guy founders and CEOs turn to privately when they want real advice.
After years of seeing the same expensive mistakes, I realised smaller luxury founders had nowhere to turn.
Generic advice.
Nothing built for the Luxury Brands Of Tomorrow...
So I wrote this.
Who Wrote This
Who Wrote This
“I have never taken a Selfie and I don’t intend on starting now.” She took one with me. You should question why...
Anna Wintour
“I have never taken a Selfie and I don’t intend on starting now.” She took one with me. You should question why...
I am the Luxury Strategist, sometimes Cambridge lecturer and private advisor to brands across jewellery, fragrance, fashion, wellness, services and travel.
My path started at Central Saint Martins (Where McQueen, Galliano, Phoebe Philo studied), continued at Cambridge for my postgrad, and into the industry where I set a European sales record at Tiffany & Co. in my first real role.
180+ luxury brands consulted. The first brand I co-founded is 8 figures today.
I'm the guy founders and CEOs turn to privately when they want real advice.
After years of seeing the same expensive mistakes, I realised smaller luxury founders had nowhere to turn.
Generic advice.
Nothing built for the Luxury Brands Of Tomorrow...
So I wrote this.
What's Inside
70,000 words (not a 10-page PDF)
55+ case studies with real numbers and Fixes
100+ worksheets you'll actually use
Updated for 2026
Covers: Hiring. Agencies. Marketing. Conversion. Pricing. Inventory. Psychology. Client relationships.
2 Guides Included. One for Early Stage Founders and One Advanced Stage
Pre-launch → $10M+
Jewellery Brand Founder, $3M/year
What's Inside
70,000 words (not a 10-page PDF)
55+ case studies with real numbers and Fixes
100+ worksheets you'll actually use
Updated for 2026
Covers: Hiring. Agencies. Marketing. Conversion. Pricing. Inventory. Psychology. Client relationships.
Pre-launch → $10M+. Start where you are.
Jewellery Brand Founder, $3M/year
Real Mistakes Founders Made
With cases I helped fix...
$700,000 Spent
No sales. Fashion.
$200,000 Wasted
One bad inventory decision. Beauty.
$90,000 Cost
Bad agency Hire. "Google recommended." Jewellery.
$76,000 Overpaid
Lookbook. Should have cost $5K.
2 Years Vanished
Decision delay. 50% revenue lost.
⬇️
All avoidable.
Aesthetics Founder $500k Revenue
Real Mistakes Founders Made
With cases I helped fix...
$700,000 Spent
No sales. Fashion.
$200,000 Wasted
One bad inventory decision. Beauty.
$90,000 Cost
Bad agency Hire. "Google recommended." Jewellery.
$76,000 Overpaid
Lookbook. Should have cost $5K.
2 Years Vanished
Decision delay. 50% revenue lost.
⬇️
All avoidable.
Aesthetics Founder $500k Revenue
This Guide Requires
✗ No agency retainers
✗ No trial and error
✗ No guessing what's wrong
✗ No learning the hard way
55+ real case studies with real numbers.
From founders who made the mistakes so you don't have to.
This Guide Requires
✗ No agency retainers
✗ No trial and error
✗ No guessing what's wrong
✗ No learning the hard way
55+ real case studies with real numbers.
From founders who made the mistakes so you don't have to.
Who Is This For
Pre-revenue → $10M+
NOT for you if you think $27 is too much to avoid a $90,000 mistake.
Womenswear Brand Founder. Under $100k
Who Is This For
Pre-revenue → $10M+
NOT for you if you think $27 is too much to avoid a $90,000 mistake.
Womenswear Brand Founder. Under $100k
Why This Exists
Same mistakes. Different founders. Every week.
Pre-launch: Wasting money on wrong things.
Scaling Brands: Bleeding cash. Don't know where.
I wrote this so you don't learn the hard way.
Why This Exists
Same mistakes. Different founders. Every week.
Pre-launch: Wasting money on wrong things.
Scaling Brands: Bleeding cash. Don't know where.
I wrote this so you don't learn the hard way.
What Founders are Saying
Fashion Brand Founder. Under $100k
Wellness Brand Founder. $2m Yearly
Jewellery Brand Founder. $3m Yearly
Fragrance Brand Founder. $2m Yearly
Join the 166+ founders who have used this guide in the last month alone.
What Founders are Saying
Fashion Brand Founder. Under $100k
Wellness Brand Founder. $2m Yearly
Jewellery Brand Founder. $3m Yearly
Fragrance Brand Founder. $2m Yearly
Join the 166+ founders who have used this guide in the last month alone.
FAQs
Q. Is this beginner-level or advanced?
Both. Covers pre-launch through $10M+. Start with the section that fits your stage.
Q. I'm already generating revenue. Is this still useful?
Especially then. The case studies on hiring, agencies, and conversion come from brands at your stage. Most scaling founders find expensive blind spots they didn't know they had.
Q. I've read other guides and taken e commerce courses. They were useless.
This isn't theory. I hate theory. 55+ case studies with real numbers. The $90K agency disaster. The $76K lookbook. From my actual consulting work. And made exclusively for luxury sector which nobody else covers.
Q. Can I use this if I’m already live but not scaling yet?
Absolutely. Especially useful if you’ve hit early plateaus.
Q. Do I need a luxury product to benefit?
If you’re building anything premium and customer facing? Yes.
Q. Refunds?
Don't find at least one $1,000 insight? Email me. Full refund.
Both Guides Included.
FAQs
Q. Is this beginner-level or advanced?
Both. Covers pre-launch through $10M+. Start with the section that fits your stage.
Q. I'm already generating revenue. Is this still useful?
Especially then. The case studies on hiring, agencies, and conversion come from brands at your stage. Most scaling founders find expensive blind spots they didn't know they had.
Q. I've read other guides and taken e commerce courses. They were useless.
This isn't theory. I hate theory. 55+ case studies with real numbers. The $90K agency disaster. The $76K lookbook. From my actual consulting work. And made exclusively for luxury sector which nobody else covers.
Q. Can I use this if I’m already live but not scaling yet?
Absolutely. Especially useful if you’ve hit early plateaus.
Q. Do I need a luxury product to benefit?
If you’re building anything premium and customer facing? Yes.
Q. Refunds?
Don't find at least one $1,000 insight? Email me. Full refund.